motherfunking monster

Concept for a redesign of Monster Energy drinks. Brief says to be risky, change things and make the product original so i’ve decided to make it more quirky and stand out more in comparison to the industrial looking ‘Redbull’ and ‘Relentless’. Im trying to make it aimed towards cool 20-30 year olds and I want it to be more high end. Hence the glass bottle potion esque ness? The characters I think need to be more sinister to make it more adult orientated. Any critical help would be good though so feel free to comment :) ta